Chris Lundberg is a professor of rhetoric, a political consultant, and a corporate communications strategist. He is an associate professor in the Department of Communication at UNC Chapel Hill, where he writes about and teaches courses in public speaking, debate, persuasive communication and political rhetoric.
His academic work includes multiple books and award-winning articles on rhetoric, speech, and persuasion, including: The Essential Guide to Rhetoric (Bedford St. Martin’s, 2008, 2e 2017); Public Speaking: Choices and Responsibility (Cengage Publishers, 2014, 2e 2016, 3e 2022); and a book about the psychology of public persuasion called Lacan in Public: Psychoanalysis and the Science of Rhetoric (University of Alabama Press, 2012). He has served as a debate and messaging consultant for numerous US Senate races, gubernatorial campaigns, and cabinet-level confirmation processes. His international work features extensive work in the United Kingdom, including work on the UK Prime Ministership, the Scottish leadership election, and consulting services for the “Vote Leave” campaign during the EU referendum. He is also the founder and CEO of Vocable Communications, a speech focused and data-driven communication consultancy serving senior leadership at multiple fortune 500 corporations. He received his Ph.D. in rhetoric from Northwestern University’s School of Communication in 2006, and his Master of Divinity from Emory University in 2000. In addition to his experience in the classroom and with consulting clients, he has over fifteen years of experience in speech and debate coaching, serving most recently as a coach and argument consultant for Harvard University. He has coached national championship intercollegiate debate teams at four separate universities (Liberty University, Emory University, Northwestern University, and Harvard University), and has coached multiple competitors to the top individual speaker award at the National Debate Tournament.