Mark McNeilly is a Professor of the Practice in marketing and organizational behavior in the MBA and Undergraduate Business programs and acts as a faculty advisor in the STAR student consulting program.

Mark serves as the co-chair of the UNC Generative AI Committee and chairs the Kenan-Flagler Emerging Technologies Committee, which focuses on generative AI. In his generative AI roles, Mark assists in providing guidance and education for faculty, staff, and students, developing AI organizational strategy, and presenting his views on this topic to internal and external organizations.

Prior to coming to academia, Mark served as a global marketing executive and has several years of experience with both IBM and Lenovo in the IT industry. His business background includes branding, strategy, marketing, market intelligence, management, manufacturing, and personnel.

Mark is the author of a popular strategy book based on Sun Tzu’s Art of War titled Sun Tzu and the Art of Business: Six Strategic Principles for Managers as well as George Washington and the Art of Business: Leadership Principles of America’s First Commander-in-Chief, both from Oxford University Press.

Mark has presented his views on generative AI, strategy and marketing to corporations, businesspeople in the U.S., Europe, and Asia as well as the U.S. Air Force Command and Staff College. He has discussed his ideas on strategy on the BBC, C-SPAN, CNBC’s Power Lunch and other TV and radio programs. He appeared on a History Channel Special on Sun Tzu’s Art of War. He has been an expert blogger for Fast Company. He also has presented widely on generative AI and its impact on individuals, businesses, and society.

Mark received his MBA with honors from the University of Minnesota and his BS in finance from the University of Wisconsin-LaCrosse.