Dr. Allie Thomas looks at how technology can be used to address both environmental sustainability and social equity within the transportation sector. She relies upon qualitative methods to investigate the phenomenon of how and why technologies are accepted or rejected She sometimes embeds herself in the planning context to learn where the process succeeds or breaks down. Her work has looked bus rapid transit adaption in China, electric bikes in San Francisco, and the use of ridehailing services across Generation X and millennials in the Southeastern US. She is currently working on understanding how transit agencies adapt cashless fare technologies.